Year: 2021

If you're the owner of a new website, trying to get a decent ranking from the mighty google, you will no doubt answer with a resounding, NO! Recent findings indicate that Google's algorithm has an ageing filter, which put in simple terms, makes it harder for a new webmaster to get high ranking in the SERP's, in the short term at least.So does this mean Google favours established sites over new ones?Broad keywords seem nigh on impossible to find top 50 rankings for, and Google's first page seems to be an unattainable dream...

The web is the largest market place in the world.It provides unparalleled access to an international base of customers - and referrers.However, the web is also an extremely overcrowded place.With such an opportunity to create a business presentation to the world, many companies want to take advantage of this unique chance for global exposure by creating a website.Yet simply having a website isn't sufficient...

To be successful in the search engines it is important to design your web site with the spiders in mind.Using the latest in web page design isn't generally the best thing to do.Spiders do not view web pages like humans do, they need to read the HTML in the page to find out what it is about.Below you'll find ideas about how to best design your web site with search engines in mind.Don't use frames at all...

There are two main benefits to non-reciprocal links instead of reciprocal links.The first is that these links will hold more weight, since they aren't reciprocated (the search engines can detect whether links are reciprocal).The second advantage is they don't need to be tracked as closely as reciprocal links.With reciprocal links one must be aware of unethical webmasters who will take links down or use other tactics to insure that the search engines do not see the links pages...

Many people feel that optimizing is to target the search engines alone.In my view, this is only one case.Optimization requires a balance of traffic enhancements and a user friendly atmosphere that provides clear navigation.Most will agree it would be far better to have people accept offerings from a Site, rather than masses of people who do nothing.Here are a few general tips and thought to make pages user friendly...

Internet surfers use search engines more than any other tool to find things on the internet.Search engines rank their results using a complex formula that considers web page content, link popularity and other details.That is why you should Search Engine Optimization (SEO) your web site.First before you begin you want to identify your key words.It's crucial that you know and understand the search terms surfers will use to find your website with...

Over the last few decades, there have been many debates about different search engine optimisation strategies, though it's highly important that a variety of strategies are pulled together as one to form the best optimisation program possible.There's one particular factor that's becoming ever more important when it comes to reaching number one in the search engine results pages.That factor is "content"...

The basics of search engine optimisation in applied web marketing are simple.It is all to do with the keyword content of your text copy, and can be summarised in seven points.1.Register a good domain name which reflects what your website is about.2.Name your page URLs based on reasons like the above for your web promotion, except now you can be more specific.Search engines like to know what your page is all about...

Visitors and search engines love content-rich web sites, but just having a good deal of content on your website is insufficient.Everything has to be relevant to a main topic with each page or part of the website having a specific theme (And yes, that includes any resource or links pages the site may have).Each page should have its own topic and content shouldn't stray to another topic.If you're boosting your graphic design business and have a page on business card layout, stay on the subject...