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Optimizing For Visitors Not Search Engines

Posted on October 5, 2021 by Fred Jensen

Many people feel that optimizing is to target the search engines alone. In my view, this is only one case. Optimization requires a balance of traffic enhancements and a user friendly atmosphere that provides clear navigation. Most will agree it would be far better to have people accept offerings from a Site, rather than masses of people who do nothing. Here are a few general tips and thought to make pages user friendly.

Focus on the Offerings

Is something being provided? Make it clear that people see what's being offered. Give an eye catching call to action for your supplies. By way of instance, if you are a Real Estate Agent offering,"Free CMA's," make it clear for people to see the deal. Use font styles or colors to provide the provides prominence over the rest of the text. Give links to offers a focus on the page. This can be accomplished by centering the offers or placing them on top of menus.

Keep your pages succinct. Many search engine optimization programs and professionals suggest keeping your webpages under 750 words. In my view, this is excellent for visitor optimization also. Focus your webpage on the subject at hand. As in the case above, if a person clicks a link that reads,"Free CMA," another page should be free CMA's. Do not waste valuable space describing a CMA. Give a concise explanation, and then a call to action.

Keep your pages quickly

As well as pages loading quickly, they ought to be fast at providing information. Consider why people are browsing the net. In my view, the world wide web is used for finding and retrieving information. Due to this, pages will need to be concise. If I follow a link that says,"Available widgets," that is what I wish to see on another page, front and centre. I wish to discover the information I am searching for easily and quickly.

Do not overcrowd the sub-pages. While your front page is sure to have various links and topics, your sub-pages should be succinct. I often encounter pages that concentrate on several topics. In my opinion this isn't a good technique. Create two pages instead of one page with two themes. This helps establish rapid information retrieval.

Use Headings for clear navigation

Headings are recognized by the search engines and they provide clear navigation. Using headings will give pages a summary format. This permits individuals who browse your pages to quickly discover the information that's pertinent to their needs.

Heading tags in HTML start with H1 and range through H6. In my view, you should just have one H1 tag on a webpage. This label should describe the general premise of the full page. If there are many subheadings, use H2 tags. If there are additional subheadings, use the H3 tags etc. It is also possible to use text bolding to call attention. Try to scatter your keywords throughout the headings so search engines will understand what the page focuses on, but keep it user-friendly.

Using colors

Make it simple for people to read the text on the Webpage. Designers often get the urge to create their websites seem unique. Uniqueness is great, but difficult to read text is poor. I strongly advocate the use of colors to create unique facets of a page stand out. However, you need to ensure that there's sufficient contrast to make the text standout. Pages which are tough to read or pages which have hidden text, loose credibility. This gives the impression of deception and is overall frustrating. Unless your site uses an overwhelming amount of Audio, make sure people can read the page.

Creating your pages user friendly has many important advantages. Your pages must achieve their goal with a limited amount of traffic. Surfers are more likely to bookmark the website. This will establish a user base and create a larger audience as time advances. Most of all, other webmasters are more likely to place links to your site.