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Many people feel that optimizing is to target the search engines alone.In my view, this is only one case.Optimization requires a balance of traffic enhancements and a user friendly atmosphere that provides clear navigation.Most will agree it would be far better to have people accept offerings from a Site, rather than masses of people who do nothing.Here are a few general tips and thought to make pages user friendly...

Internet surfers use search engines more than any other tool to find things on the internet.Search engines rank their results using a complex formula that considers web page content, link popularity and other details.That is why you should Search Engine Optimization (SEO) your web site.First before you begin you want to identify your key words.It's crucial that you know and understand the search terms surfers will use to find your website with...

Over the last few decades, there have been many debates about different search engine optimisation strategies, though it's highly important that a variety of strategies are pulled together as one to form the best optimisation program possible.There's one particular factor that's becoming ever more important when it comes to reaching number one in the search engine results pages.That factor is "content"...

The basics of search engine optimisation in applied web marketing are simple.It is all to do with the keyword content of your text copy, and can be summarised in seven points.1.Register a good domain name which reflects what your website is about.2.Name your page URLs based on reasons like the above for your web promotion, except now you can be more specific.Search engines like to know what your page is all about...

Many webmasters today neglect to understand the differences between search engines and a directory.Failure to differentiate between your two has often resulted in failures in effectively using Internet directories.Search engines use automated programs called spiders, which find and collect information from webpages to be able to add them in to the database of the internet search engine.The various search engines also find other WebPages through links, and human editors review each site before adding them to their directories...