Non-Reciprocal Link Building For Higher Search Engine Positioning

There are two main benefits to non-reciprocal links instead of reciprocal links. The first is that these links will hold more weight, since they aren’t reciprocated (the search engines can detect whether links are reciprocal). The second advantage is theyRead More

Optimizing For Visitors Not Search Engines

Many people feel that optimizing is to target the search engines alone. In my view, this is only one case. Optimization requires a balance of traffic enhancements and a user friendly atmosphere that provides clear navigation. Most will agree itRead More

Do It Yourself SEO

Internet surfers use search engines more than any other tool to find things on the internet. Search engines rank their results using a complex formula that considers web page content, link popularity and other details. That is why you shouldRead More

Content Is King

Over the last few decades, there have been many debates about different search engine optimisation strategies, though it’s highly important that a variety of strategies are pulled together as one to form the best optimisation program possible. There’s one particularRead More

The 7 Points of Do-It-Yourself SEO

The basics of search engine optimisation in applied web marketing are simple. It is all to do with the keyword content of your text copy, and can be summarised in seven points. 1. Register a good domain name which reflectsRead More

Keep Your Web Site Content Relevant

Visitors and search engines love content-rich web sites, but just having a good deal of content on your website is insufficient. Everything has to be relevant to a main topic with each page or part of the website having aRead More