The web is the largest market place in the world. It provides unparalleled access to an international base of customers – and referrers. However, the web is also an extremely overcrowded place. With such an opportunity to create a businessRead More
To be successful in the search engines it is important to design your web site with the spiders in mind. Using the latest in web page design isn’t generally the best thing to do. Spiders do not view web pagesRead More
There are two main benefits to non-reciprocal links instead of reciprocal links. The first is that these links will hold more weight, since they aren’t reciprocated (the search engines can detect whether links are reciprocal). The second advantage is theyRead More
Many people feel that optimizing is to target the search engines alone. In my view, this is only one case. Optimization requires a balance of traffic enhancements and a user friendly atmosphere that provides clear navigation. Most will agree itRead More
Internet surfers use search engines more than any other tool to find things on the internet. Search engines rank their results using a complex formula that considers web page content, link popularity and other details. That is why you shouldRead More
Over the last few decades, there have been many debates about different search engine optimisation strategies, though it’s highly important that a variety of strategies are pulled together as one to form the best optimisation program possible. There’s one particularRead More
The basics of search engine optimisation in applied web marketing are simple. It is all to do with the keyword content of your text copy, and can be summarised in seven points. 1. Register a good domain name which reflectsRead More
Visitors and search engines love content-rich web sites, but just having a good deal of content on your website is insufficient. Everything has to be relevant to a main topic with each page or part of the website having aRead More